• Show space reached 60000 sqms
• 37842 visitors came to the show, 14% up
• NAMM instructors lectured, principals brainstormed, pop stars glittered as long as trade professionals and music lovers enthusiastically attended
• Music China went on pushing forward the integration of multi-national music culture
Jointly organised by CMIA (China Music Instrument Association), INTEX Shanghai, and Messe Frankfurt(HK) Ltd with NAMM (the International Music Products Association) as an international partner, Music China 2007 concluded on Oct.20 successfully for the sixth time since its inception in 2002. This year we focused more show service with the show scale and visitor number hitting historic high. On the other hand, fringe programs were held vibrantly, satisfying the need of music lovers and providing exhibitors an excellent chance to show their brands. With all these and also as being part of the Shanghai International Arts Festival series for the fifth time, Music China has helped to booster the artistic atmosphere of Shanghai in October.
About the exhibitors
1019 exhibitors from 23 countries and regions participated in the show, of which 760 were domestic companies and 259 from overseas. Some of them came in the form of pavilions, like France, Germany, Italy, Britain, Australia, Czech, Spain and Taiwan. Many international well-known brands such as YAMAHA, GIBSON, ROLAND, KAWAI, AXL, Pearl River Piano, K.H.S., MEIDELI, Hsinghai Piano,
SEJUNG, YOUNGCHANG AKKI, JINBAO, Parsons, Centrmus, Shanghai Bestfriend, Shanghai NO.1 Tradtional Musical Instruments Factory, Guangdong SIHUI musical instruments Co.,Ltd showed their faces.
Survey revealed that 95% of the exhibitors hold a positive view for the quality of the visitors as well as 92% for the orders from the buyers; 96% commented affirmatively on the organizers' work and 90% of the exhibitors expressed their willingness of participation next year. Judging by the good remarks, Music China did a good job this year.
About the visitors
The four-day show attracted 37842 visitors of which 35016 were domestic and 2826 accounted for overseas, rising 14% compared with last year. They came from 91 countries and regions such as China, South Korea, Chinese Taiwan, USA, Japan, Hong Kong, Germany, Singapore, Australia and Thailand etc.
According to the survey, 98.68％ of the visitors achieved their objectives, 96.53％ expressed that they will recommend the show to others and 95％ will visit again next year.
The trade visitors not only felt satisfied with the show, but also saw the changes of it. “It’s amazing the changes I have seen of this show. Six years ago, there was little knowledge about the western products and the visitors were just browsing, but by the second year of the show visitors had an understanding of the instruments and were asking questions. By the third year the visitors started to differentiate between brands, and by the fourth year they differentiated between models. Last year people were clearly interested in the benefits and advantages of different models. Now, in its sixth year, Music China is attracting visitors who really know exactly what they are looking for, which brands and which models; they come with a ‘shopping list’ so to speak. They are educated about our products before they even step on to our stands.”
Chen Jian Zhao, General Manager of Guangdong Venson commented: “I visit the show every year and I met all of our supplier these days to discuss our business next year. Its efficient to cultivate all of our existing business contacts in such short time.”
Visitors’ data analysis
Products visitors interested in
| Traditional Chinese instruments |
23.66% |
| Pianos & keyboards |
20.97% |
| Electronic & electric instruments |
18.87% |
| Stringed instruments |
18.78% |
| Percussion instruments |
16.59% |
| Brass instruments |
13.75% |
| Woodwind instruments |
11.59% |
| Sheet music |
10.13% |
| Accessories & furniture |
6.85% |
| Music Computer hardware and software |
4.65% |
| Services, associations & media |
3.04% |
| Others |
2.15% |
It shows that visitors were most interested in Traditional Chinese instruments and paid more attention to the Electronic & electric instruments, which together with the Stringed instruments making up a large proportion. They rank respectively the third and fourth.
Nature of the visitors’ business
| Retailer/Wholesaler |
17.88% |
| Importer/Exporter/Agent |
13.91% |
| Music school & Conservatory |
12.32% |
| School / College / University |
11.82% |
| Manufacturer |
9.11% |
| Arts Group |
8.10% |
| Media |
2.87% |
| Association |
1.91% |
From the view of visitors’ business nature, Retailer/Wholesaler and Importer/Exporter/Agent make up the largest proportion accounting for 17.88% and 13.91%. This proves the trading characteristic of the show. Visitors form Music school & Conservatory and School / College / University also hit high on the ranking accounting for 12.32% and 11.82%. In addition, the coming of manufacturers and visitors from arts groups represents the charm of the show.
Nature of job of the visitors
| Purchasing / Procurement |
14.18% |
| Musician |
13.46% |
| Management staff |
12.82% |
| Music Lover |
12.13% |
| Sales / Marketing |
11.92% |
| Music teacher |
9.56% |
| Technician |
6.97% |
As to the nature of jobs, buyers of Management staff together with the Sales/Marketing account for 40% of all the visitors and musicians, music lovers and music teachers make up over one third of all, both standing for Music China’s rising influence.
Visitors’ objectives
| Conduct purchases at the fair |
17.13% |
| Collect market and product information |
11.41% |
| Attend Live Show |
11.00% |
| Look for future cooperation partners |
5.65% |
| Attend Drum Festival |
4.90% |
| Cultivate existing business contacts |
4.00% |
| Attend Interactive Music Zone |
3.67% |
| Compare with different suppliers or competitors |
2.26% |
| Participate in seminars and conferences |
1.85% |
| Evaluate future show participation |
1.58% |
| Attend NammUniversity |
0.63% |
| Attend Principals’ Forum |
0.62% |
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