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Oct. 10th-13th, 2018
Shanghai New International Expo Center
(No.2345 Longyang Road)
For Exhibitors
days from the exhibition opening
For Exhibitors
days from the exhibition opening
Home >For Exhibitors > Why Exhibit?

Show review

Launched in 2002, Music China is now Asia’s largest music show and is your best gate-way to a multitude of business opportunities in China and Asian markets. It’s a must-attend show for anyone in the music business – music product manufacturers, suppliers, retailers, dealers, distributors, agents and musicians. 


The floor space has increased from 15,000 to 138,000 square meters in 16 years. As Asia Pacific’s industry definitive show, Music China has attracted all the leading brand names such as Yamaha, Steinway, Roland, Fender, Marshall, ESP, TAMA, DW, Premier, Kawai, Casio, Buffet, KHS, Laney, Orange and Parsons., etc. 


Further, since January 2008, Music China has been recognized for excellence as the top 15 exhibitions in Shanghai and awarded the title of “Shanghai Top International Brand Fair” by the judging panel made up of representatives from the Shanghai Foreign Economic Relation & Trade Commission, the Shanghai Convention & Exhibition Industries Association and the Shanghai Government. Back in 2006, Music China was also awarded as the one of the Top 10 Brand Exhibitions of China Light Industry. 


Music China 2017 figures at a glance:

Total number of visitors: 105,125

Top 10 visiting countries and regions: China, Korea, Japan, USA, Malaysia, Thailand, Singapore, India, German, Indonesia

Number of visitor countries and regions: 81

Total number of exhibitors: 2,124


Special fringe programs keep everyone entertained!

This is an ideal opportunity to meet new contacts face-to-face, develop new sales and distribution channels, and make more sales. It also provides many educational and networking activities for both exhibitors and visitors.


Educational events

● Industry Forum – round-table discussions led by MI industry leaders

● Retailers’ courses – a series of hands-on training sessions for all the retailers

● Global Forum on Chinese Traditional Music - panel discussion on future development of Chinese folk music education, plus interactive meetings with renowned masters and musicians

● Stringed and Bowed Instruments Series Program – workshop and art salon of renowned masters

● Music China Educational Programme – master classes on music education

● All about Jazz – forum on Jazz promotion and education practices in China, plus salon and lecture by renowned musicians

● Seminars of Technology and Innovation – training course for piano technicians, plus new application in MIDI


Live entertainment

● Kids’ Music Castle – A lot of games for kids to learn music instruments such as Discover a music world、Being a future drummer., etc

● Live shows, welcome concert - various live shows presented by big stars on three outdoor stages with professional sound and lighting effects

● Product demos by top artists from the big brands


There‘s business, there’s networking and there’s passion for music. Come on Oct 10-13, and experience the largest music event! It is the one that should not be missed! 


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